Get this e-learning course to start or improve your communication strategy through the use of social media. Social Media tools offer the possibility to communicate effectively and in a variety of ways, revolutionizing the way that information is created, shared, organized and accessed. They offer collaboration and networking features, which can support CSOs work and sharing of knowledge, resources and ideas. As communication via social media tools is often considered to be informal and less filtered, it offers an expanded potential of making an instant impact on the audience. If tapped efficiently, the potential of social media can enable CSOs to increase the outreach of both their organizations and the social issues they work with. The accessibility, philosophy and reach of these tools make them ideal for CSOs to exploit for their networking, awareness campaigns and institutional visibility.
The course provides support to CSOs in understanding how to use the most common social networks, like twitter, facebook, linkedin and youtube and provide step-by-step suggestions to organise on-line petitions or campaigns.
This e-learning course has been developed by Fondazione punto.sud within the EU-funded project “Development of the ENV.net in West Balkan and Turkey: giving citizens a voice to influence the environmental process reforms for closer EU integration” and it is free of charge.
To empower the staff of CSOs to recognize the potential of social media and make innovative use of these tools to improve the communication strategy and enhance the institutional image of their organizations and to support their advocacy and awareness campaigns.
By the end of this course, participants will become familiar with the use of social networks and will be able to:
- Identify target audience and key messages for your communication strategy
- Recognize policies and ‘netiquette’ issues around Social Media
- Classify the variety of Social Media platforms and understand what they do and how to use them
- Use the main social networks properly
- Start on-line campaigns according to their communication strategy
Module 1. Create your social media strategy
Social media is quickly becoming the best way to get your message to the widest number of people. To use social media effectively, you should have a clear plan in mind of who your audience is, which social media platforms are most suited to that audience, and what results you hope to gain from your efforts. Keep in mind that like all technology, social media is constantly changing and growing, and you will need to keep evaluating your social media plan to make sure that you are maximizing your reach and meaningfully engaging your audience.
Module 2. Become more social: use Twitter, Facebook and linkedin
You may or may not be using these, but the age of new media has arrived. Organisations cannot afford to ignore “new media” and need to reinvent their information dissemination, communication and outreach strategy accordingly. In this module you will learn how and when to communicate your messages through the main social media. Some tools can help you in implement an effective social networks strategy, managing your twitter, facebook and linkedin accounts and scheduling posts (e.g. BufferApp, IFTTT, Hootsuite).
Module 3. Support your advocacy campaigns through social media
Why and how to use the social media to promote awareness campaigns? Use storify to tell your stories, “donate your account”, thunderclap, twibbon to conduct an online campaign and mailchimp to send newsletter.
free e-learning course to improve CSOs’ communication strategy with the use of Social media tools
Target group and prerequisites
Staff of CSOs working in communication departments with a basic knowledge of the main social networks. It is conceived for beginners on the subject and do not need an in-depth experience.
Number of participants
E-learning financed under the EU-funded project ENV.net