Visibility and communication

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Communication and visibility are key aspects of the management of EC External Cooperation programmes. In all actions communication and visibility activities should be properly planned. As a general rule to development organisations, the main aspects to be highlighted should reflect the partnership with the EU and the impact/achievements of the action, rather than the way it is implemented. In doing this a close coordination with the EC Delegation in the Partner country or the relevant office in Brussels should be sought.

The Communication and Visibility Manual for the European Union External Actions, hereafter the Manual, summarizes the key elements of the strategy adopted to ensure appropriate visibility to EU-funded and co-funded actions. The Manual provides for specific indications for all communication and visibility activities. Please note that the expression “implementing partners” is used in the context of the EC communication and visibility Manual to mean the agencies and public bodies benefiting from EU financial support, beneficiaries of grants, project management units and any other entity carrying out an action funded or co-funded by the EU. The Manual is only designed to provide guidance; as a general rule, the provisions of specific contracts, financing and contributions agreements prevail.

Each implementing partner should make sure that its project proposal and workplan include specific activities which acknowledge the funding support received from the Commission. The cost of these activities must be foreseen in the budget, implemented and reported within the standard forms and deadlines.



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